This is question that has been on my mind recently – put to the forefront by the current water situation in the city I live – Brisbane, Australia. Water has become something of a crisis issue, it’s always in the headlines, and people are paying attention. We are now amongst Australia’s lowest users of water, thanks to serious advertising, incentives to reduce consumption and peoples understanding that it is a real issue.
To tackle the problem of residential water the government has begun work on desalination and water recycling projects, and focused heavily on consumption – the current target for each resident of the city being 140 litres per day (now shifted to 170 due to savings made). Currently the public have met the target. Furthermore the heavy investment in water saving, recycling and desalination currently underway looks like it will give Australia world’s best practice and a competitive advantage in these technologies.
So this leads to the initial premise – to me it’s almost blindingly obvious. Changing our water use did not ruin the country, if fact some of the practices garnered through our experience may lead to new opportunities, wouldn’t this same philosophy carry for our power industry? With enough motivation the public could easily reduce their consumption dramatically – just as we have with water. This would create a suitable environment for the gradual replacement of fossil fuel power with renewables. Government incentives & projects focused on renewable could help Australia become a world leader in “clean power”. It has driven new jobs ranging from large joint venture projects like the Gold Coast Desalination plant to household water tanks and grey water systems.
The water situation has almost cut a template for how we can tackle these problems, and achieve a lot with a little public education and awareness. Awareness has to be complemented by government legislation and in the case of water – fines and monitoring have proved effective in changing behavior and attitudes.
With a little forward thinking the same approach could work now to help reduce our demand on power resources and help an effective and positive change to future power alternatives.





